The Aurora26 logo process has been developed to produce the final result as efficiently as possible. We do not pluck a logo out of a library and change the business name. Each logo has been thought out to reflect the business it represents and to attract the customers the business wants.

You as the client will play the key role at every stage of the development, because you know your business and your market. It is our role at Aurora26 to ensure that your business has the logo that best suits.

logo design process

brief

You as the client will be asked to fill out our logo brief, which goes into detail about, your business, your market and the overall feel you want for your logo.

concept generation

You will then be presented with 3 initial concepts, generally in black and white. For text only logos this will be text concepts.

graphic refinement

Once the direction on one of the 3 concepts is given, further refinement of this concept will take place. It is at this stage that font styles for graphical logos are developed.

colour combinations

Once the graphic is refined and the font style decided, the colour variations will be developed. A number of different colour combinations will be presented at this stage.

refinement

Final refinement will then take place which may include font spacing and sizing, graphic balancing and line refinement.

logo formats

Logo files supplied on cd- jpg, gif, eps and black & white

Payment in full will be required upon delivery of the CD.

Note: Finished file formats of the logo will not be emailed to the client unless the client has paid for the logo in full.

Contact us to discuss your identity needs.