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A Novel Exchange

A Novel Exchange, a new bookshop specializing in second hand books.

brief

Design a new logo that is contempory, clean, bright and easy to understand.

solution

The solution for A Novel Exchange was to use a modern, clean font that was clearly visible. A bright orange was used to contrast the black background and then the font underlined. This makes a real statement and catches the eye as something important.

The triangle in the top right corner, symbolising a page turning is a subtle way of linking the name back to a near new used book.