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New Chapter Psychology

New Chapter Psychology

brief

Develop a new logo design and brand identity that appeals to both genders. Make the design modern and meaningful.

solution

The solution for New Chapter Psycholgy was to use a calming butterfly shape, which is made up of two opposing faces in contrasting colours. The dark chocolate brown and the bright teal, a symbol of differing feelings, contrast well and really lift the logo. The 'new' font being in a tradtitional style helps complement the mean of a new chapter in a book as well as life.