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McCutcheon Bell, a Melbourne based accounting firm

brief

Design a new logo brand identity that was strong and wouldn't date easliy.

solution

The solution for McCutcheon Bell was to use varying shades of the one colour, blue in this case, for the logo design, stationery design and other print work.

.Many 'block' elements were used in this logo design which makes for a firm solid statement that won't date easily.